Chapter 20

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Pei Shaoze returned to the company in the afternoon and immediately held a small meeting with people from the publicity department. The people of the Tianxuan publicity department didn't look good when they received news of the meeting because President Pei's order meant one thing—overtime.

The copyrights team and legal team had previously been so busy that the image of baldness could be seen. The new boss made bold changes upon assuming office. What would President Pei have the publicity department do this time?

Everyone walked into the conference room nervously. Unexpectedly, the meeting time was very short and the task he explained was quite easy. "The company has decided to set up a project filming the online drama Folding Paper. It has been approved by the general office. Let's write a few articles and post publicity on the major websites."

Manager Liu of the publicity department said, "Just post publicity on the major websites? Do you need to buy headlines or a hot search?"

Pei Shaoze decisively replied, "No need to buy it. Try to contact the original writer to see if they are willing to join the script adaptation or participate in the audition. It is best if they cooperate and forward the news so the book fans know about it. This is enough."

Manager Liu asked, "Will this audition be a national selection or a small-scale selection?"

Pei Shaoze handed him the plan. "It isn't a national audition. The audition is only for six important roles. Post recruitment notices on the major artist websites in the circle. This drama needs more than 20 actors. Interested actors are welcome to join."

The entire meeting ended quickly within 15 minutes. Pei Shaoze explained the publicity plan clearly and asked everyone to follow the plan. The members of the publicity department were a bit confused after the meeting. Everyone admired President Pei's clean and tidy work style but wasn't the publicity investment of this drama... too shabby?

No buying a hot search, no finding major movie and television bloggers to spread marketing, no looking for the water army to increase points? It was like sending a press release to tell netizens, 'Hello everyone, I'm going to make a drama' and then quietly start filming.

The people in the publicity department quickly concluded, "President Pei might not have enough money!"

"The company stipulates that the group investment can't exceed 10 million yuan. Still, isn't 10 million more than enough for an online drama? Is he so reluctant to spend money on publicity expenses?"

"President Pei obviously wants to use a drama to test the waters? There is really no need to promote this type of school drama that can barely make a splash."

Pei Shaoze wasn't in a hurry.

All the dramas who went on the hot search for an audition, when starting and when sending the makeup photos, how many of them ended up a mess? Constant hot searches raised the audience's expectations. If the drama wasn't satisfactory in the end, it would only cause backlash. It was better to take the drama seriously. First make the quality good and then surprise after the well-made drama was released.

As the producer, it was necessary to plan the use of funds as a whole and try to spend it on the right things. There was no need to spend too much in the early stage of publicity. The so-called publicity was just to tell everyone that 'we are going to make a drama.'

After arranging the publicity, Pei Shaoze followed the company process to get financial allocation. The next day, he met with Liu Xueyi and Xu Moran to chat in detail about the next plan.

Liu Xueyi brought his own team. The costume designers, the photographer and lighting engineer were directly called to continue the cooperation. Pei Shaoze personally acted as the producer and just needed to find some staff members to do errands before their team would be formed.

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