Psychology Facts

▲ Color Pyschology ▲

》Color psychology is the study of hues as a determinant of human behavior.

》Color influences perceptions that are not obvious, such as the taste of food.
Colors have qualities that can cause certain emotions in people.
Colors can also enhance the effectiveness of placebos.

》The basic association of emotion to colors..:

The Color White
purity
innocence
cleanliness
sense of space
neutrality
mourning (in some cultures/societies)

The Color Red
love
romance
gentle
warmth
comfort
energy
excitement
intensity
life
blood

The Color Orange
happy
energetic
excitement
enthusiasm
warmth
wealth prosperity
sophistication
change
stimulation

The Color Gray
neutral
timeless
practical

The Color Black
authority
power
strength
evil
intelligence
thinning / slimming
death or mourning

The Color Yellow
happiness
laughter
cheery
warmth
optimism
hunger
intensity
frustration
anger
attention-getting

The Color Blue
calmness
serenity
cold
uncaring
wisdom
loyalty
truth
focused
un-appetizing

The Color Green
natural
cool
growth
money
health
envy
tranquility
harmony
calmness
fertility

The Color Purple
royalty
wealth
sophistication
wisdom
exotic
spiritual
prosperity
respect
mystery

The Color Pink
romance
love
gentle
calming
agitation

The Color Brown
reliability
stability
friendship
sadness
warmth
comfort
security
natural
organic
mourning (in some cultures/societies)

》Want to create an environment of stimulation or whet people's appetite? You might consider utilizing the colors yellow or orange. These colors are often associated with food and can cause your tummy to growl a little.

》Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

》Psychologists have found people have more trouble remembering facts presented in black and white than they do in color. For example, lecture notes written in colored pen are more helpful than notes written in black ink, while a scene from a black-and-white film is harder to remember than a scene from a film in color.

》When people meet for the first time, the vast majority of their first impressions are made up of color recognition. Studies suggest that those who consistently wear neutral colors or black make fewer positive first impressions, but those who wear brighter colors are more likely to form friendly bonds.

More specifically, wearing hints of red (for women) or blue (for men) on a first date could lead to stronger feelings

The reason for this seems to be that color — of which black and white technically are not included — has a stronger affect on the senses necessary to form a memory.

》You do want to be careful about using bright colors like orange and especially yellow. They reflect more light and excessively stimulate a person's eyes which can lead to irritation.

》Chromophobia, or Chromatophobia, refers to an irrational fear of or aversion to certain colors. In most cases, chromophobia stems from a conditioned response, or a past negative experience, but is fortunately an extremely rare diagnosis.

》Are you looking for a peaceful and calming environment? You might consider using green and/or blue. These cool colors are typically considered restful. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles

》Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

》Need to be creative? Want help getting those brain synapses firing? Try utilizing the color purple. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Light purple is said to result in a peaceful surrounding, thus relieving tension.

》Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Chromotherapy is sometimes referred to as light therapy or colorology.

》Colorology is still used today as a holistic or alternative treatment. In this treatment:

Blue is believed to soothe illnesses and treat pain.

Indigo shades are thought to alleviate skin problems.

Red is used to stimulate the body and mind and to increase circulation.

Orange is used to heal the lungs and to increase energy levels.

》A Modern study uncovered:

Blue-colored streetlights can lead to reduced crime according to anecdotal evidence.

Warm-colored placebo pills were reported as more effective than cool-colored placebo pills in one study.

》Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety

》Your color preferences why buying items might say something about the type of image you may be trying to project. Color preferences, from the clothes you wear to the car you drive, can sometimes make a statement about how we want other people to perceive us.

》What the color of your car may say about you:

Red: Dreaming of a red vehicle? Red is a bold, attention-getting color, so preferring this type of car might mean you want to project an image of power, action, and confidence.

Silver: It's the third most popular color for vehicles and linked to a sense of innovation and modernity. High tech products are often silver, so the color is often linked to things that are new, modern, and cutting-edge.

Blue: People often describe blue as the color of stability and safety. Driving a blue car or SUV might indicate that you are dependable and trustworthy

Black: Our readers often describe black as a "powerful" color, which might be the reason why black is the most popular color for luxury vehicles. People often describe the color as sexy, powerful, mysterious, and even ominous.

Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.

White: As many of our readers have suggested, the color white can feel fresh and clean. The color is often used to evoke a sense of youth and modernity.

Gray: The experts suggest that people who drive gray cars don't want to stand out and instead prefer something a bit more subtle.